b'External Operating EnvironmentLocationGreater Dublin Area Challenges and Opportunities Kildares proximity to Dublin remains a dominantAs a county with the countrys major motorway factor that presents opportunities but also network and with 40% of our workforcechallenges. Located on Dublins doorstep, therecommuting through the county, there areare economic opportunities in positioning thesignificant challenges presented 3 . These rangecounty as an investment location with excellent from attendant environmental effects, pressurenational transport links, proximity to a large on our transport infrastructure, loss of spend in educated workforce and to Dublin Airport andlocal towns and negative impacts on the qualityPort, and hence to global export markets. of life of our citizens. In this context, strategicEqually however there are risks that countrysinvestment and employment opportunities along major motorway network will merely facilitatethe motorway corridors of our County mitigate non-stop through traffic on route to employmentthese negative impacts. centres in Dublin.3 Kildare 2016 Census Profile.29'