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Marketing and Promotion

DONE

  • Marketing and Public Relations budgets in place
  • Training programme in marketing and Public Relations for staff
  • Local marketing and public relations actions at service points
  • Participation in national actions

TO DO

Increase marketing and promotions budget in order to:

  • Continue marketing programme for cultural services supported by professional training for staff and a public relations campaign
  • Develop a campaign to promote the intrinsic value of imagination, knowledge and cultural participation as a key component of active citizenship, social justice and equality
  • Commission a consultancy to act as initial ‘cultural services advocate’ in 2007
  • Continue to forge partnerships with relevant agencies and initiatives in order to maximise access and participation
  • Target new families with information about services
  • Shape focused services and participative programming through direct engagement with target groups
  • Adopt consultative and evaluative process for each element of the service and document feedback
  • Provide training and development programme for staff to deliver
  • regular media promotions
  • marketing skills
  • presentation skills
  • customer care
  • exhibition design and delivery
  • Continue to work with County Development Board structures to deepen contacts with all local agencies and programmes to promote Cultural Inclusion and library services