Heritage News Archive

Colourtrend Continues Celbridge Visual Enhancement For Tourism Project

Colourtrend Continues Celbridge Visual Enhancement For Tourism Project

Celbridge aims to be front-runner in an exciting opportunity for towns throughout Ireland

Kildare’s Integrated Services Programme aims to put Celbridge at the forefront of heritage based activities in Ireland, and Irish paint brand Colourtrend is delighted to play a major role in this exciting project.  Painters have been out on the streets over the past two weeks carrying out phase two of improving the town’s appearance and visual impact, to make Celbridge an idyllic town centre for tourists and locals alike.

Integrated Services Programme Coordinator, Honor Griffin, said: 

"The Integrated Services Programme welcomes the continued support from Colourtrend, Kildare County Council and Deputy O'Rourke in rolling out the next phase of the village enhancement paint scheme.   A Tourism and Heritage Forum was established by the ISP and in 2016 the Forum produced the ISP Tourism and Heritage Plan 2016—2020 ‘Celbridge, Gateway to Ireland’s Ancient East’. The village enhancement scheme is in line with objectives of the plan. The ISP looks forward to further collaboration with local businesses and the local authority."

Colourtrend’s Colour Specialists have selected appealing colours for the town centre - Colourtrend’s home since 1953 - from greens to browns and neutrals to stone-creams, to make Celbridge a budding and attractive tourist destination.  With rich history and notable buildings, from Castletown House to Colourtrend’s own old workhouse, it is no surprise that the ISP identified Celbridge as the ‘Gateway to Ireland’s Ancient East’.  Colourtrend is confident that tourists to the destination will embrace the town’s new look.
The project highlights Celbridge town’s heritage and history and gives local businesses an opportunity to participate in an exciting plan benefitting Irish tourism. 

Colourtrend’s Director of Sales and Marketing, Liam Holland, said: 

“Colourtrend are excited to bring the next phase of enhancing Celbridge town to fruition.  We are proud to have such a heavy involvement in a plan that is focused around Ireland’s heritage, which Colourtrend takes inspiration from every day when selecting our colour palette. We agree with the ISP that a visually appealing village centre is a strong influencer in improving Celbridge economically as a result of this plan.  Colourtrend is passionate about colour and finds inspiration in Ireland’s landscapes and communities, so we are excited to inject our home town with life and colour.”  

This project is a priority for Celbridge TD Frank O’Rourke and he is delighted to see the second phase of the town enhancement scheme underway on Celbridge Main Street.  

“The feedback from the public, business owners and visitors to this enhancement pilot scheme is fantastic. Celbridge is currently the only town in Kildare embracing this project to this extent which is brilliant. I believe it will play a positive role in developing the town into a tourism hub, not only for the county but in the region. An idyllic town centre is important to enable Celbridge to benefit economically from the rich and diverse heritage of the locality. Once this phase is complete I will be working with all stakeholders to progress to the next phase.  I want to thank Kildare County Council chief executive Peter Carey, director of services Sonya Kavanagh, Honor Griffin from the ISP, Colourtrend management and staff, the businesses and people for their continued cooperation and support.”

Heritage News Archive Heritage Homepage