Highlighting car touring holidays at Classic Motor Show in Birmingham.
Eleven tourism businesses from the island of Ireland joined Tourism Ireland at the Classic Motor Show over the weekend.
The Classic Motor Show is an annual event which takes place over three days at the NEC in Birmingham. It attracts around 65,000 people, offering an excellent platform to spread the word about car touring holidays around the island of Ireland among car enthusiasts – and prospective holidaymakers for Ireland – in Britain.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said:
“The Classic Motor Show was another excellent opportunity to highlight our superb driving routes, including the Grand Tour of Kildare and Wicklow, the Causeway Coastal Route and the Wild Atlantic Way. Tourism Ireland is actively promoting longer-stay holidays and encouraging British travellers to come and discover the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.
“Great Britain is our largest tourism market and we have seen strong growth of +11% in British visitors to Ireland for January to September 2015. Tourism Ireland is determined to keep the momentum going and ensure that growth continues. Our extensive autumn campaign is now in full swing and aims to take advantage of late booking trends, as there is still plenty of business to play for.”