b'Appendix 4Baseline MetricsFunctional Corporate Plan PerformanceArea Goals2.2 Work with strategic partners toPromote Kildare as location of choice for FDI Economic Investment & support existing FDI companies deliver infrastructure andDevelopment promotional campaigns to attract, in sustaining and expanding their business.sustain and expand foreign direct investment and major indigenous companies2.3 Support and promote growthPromote Kildare as opportunities for the equine industryThe Thoroughbred County in recognition of its central place as a unique feature of Kildares identity Pursue planning policies which protect the environmental qualities which have led to the development of Kildare as the centre of the equine industry in Ireland2.5 Consult with communities and Facilitate and support the expansion and collaborate with partners to enhancesustainment of the retail offering in County the public realm and design of Kildare.our towns and villages anddeliver projects and programmes that revitalise the local retaileconomy and rural hinterlands.Economic 2.4 Collaborate with local providers,Support, co-ordinate and optimize thecommunities and strategic agenciesvisitor experience potential and reinforcing Development to develop, package and promote oura positive image encompassing, Equine, tourism offering and leverage ourhistory, culture, food, retail and naturallocation as part of Irelands Ancientand built environment.East, located on Dublins Doorstep.Support the expansion/improvement of existing network of facilities in Tourism, Hospitality & Leisure Industry.2.8 Continue to work with partnerIncrease economic activity and buildagencies to support rural communitiessustainability into the rural economythrough skills development, enabling broadband delivery and supportingSupport increase development of ruralemployment opportunities aligned enterprises particular in renewable energy to a rural lifestyle and setting. and Green technology Encourage and support start up enterprises along the blueway and greenways64'